Operator-Led CRO

Your media spend is exposing every weak link in your funnel

I've sat inside the media buying meetings, the copy reviews, the backend monetization calls. I fix the offer, page, proof, and path so more of the traffic you already paid for turns into revenue.

Get a Free Funnel Teardown
Operator experience across

Kenneth Melo

Founder & Operator

15 years in direct response. 20+ product launches from scratch. Launched Kiyosaki-backed newsletters inside the Agora ecosystem. Built Shadow Candidate from positioning through paid funnel. Ran CRO on financial publishing funnels spending six figures monthly on Meta.

I've worked across webinar funnels, VSLs, advertorials, lead-gen, low-ticket tripwires, and subscription backends. I know which lever to pull because I've pulled all of them.

What I do

I don't do brand awareness. I fix the math between your ad spend and your revenue.

Funnel CRO

Most agencies test button colors. I rebuild offer architecture, rewrite the value proposition, and restructure the conversion path. The big levers, not the cosmetic ones.

Landing Page Builds

Pages built from direct response principles, not Dribbble trends. Every element earns its place through persuasion logic: hook, proof, offer, urgency. If it doesn't convert, it doesn't ship.

The Missing Funnel

You're running one funnel type when you should be running three. I identify the funnel you're NOT running and build it. That's where the real growth lives.

A/B Testing Programs

Not random experiments. Structured testing with a hypothesis for every variant, rooted in buyer psychology. I test offer positioning and page structure, not just headlines.

Ad-to-Page Alignment

Your ads make a promise. Your landing page breaks it. I call this the broken handshake. I fix the gap between what your prospect was sold and what they actually see.

Fractional CMO

You don't need another agency. You need a senior operator who's launched 20+ products and knows which lever to pull next. Strategy, execution, and accountability without the full-time overhead.

Where we've done it

20+ product launches across financial publishing, info products, and direct response at scale.

Financial Publishing
Agora Financial / Southbank Investment Research
Publisher and CMO. Launched Robert Kiyosaki newsletter products, built and scaled subscription funnels for one of the largest financial publishers in the world.
Info Products
InvestorPlace Media
Led marketing for investment research products. Managed multi-channel acquisition funnels across paid media, email, and direct response.
Product Launches
Dealmaker Wealth Society
Built and launched the Shadow Candidate product from scratch. Full-stack marketing: positioning, copy, funnel architecture, paid media, and backend monetization.
Direct Response at Scale
Paradigm Press
Marketing Director running CRO and funnel optimization for a portfolio of financial brands spending six figures monthly on paid media.

How it works

No long discovery phases. No 40-slide decks. I move fast.

Teardown

I record a Loom walking through your funnel with specific problems and fixes. You see exactly how I think before spending a dollar.

Build & Test

Highest-impact changes first. New pages, new copy, new flows. Everything tested against your current baseline. You see results in weeks, not quarters.

Compound

Winners get locked in. Then we find the next constraint. Every month the funnel gets harder to beat because we already beat the easy version.

See how we think

Most agencies send you a proposal. We send you a free teardown of your funnel first.

Video coming soon

Get a free funnel teardown

I'll record a Loom walking through your funnel with specific problems and specific fixes. No pitch deck, no discovery call. If you like how I think, we talk.

kenneth@juggernautmedia.co